Gather high-quality data over time

With 60% of customers saying no to cookies and a whopping 90% prefering to use a service without constant marketing interruptions, the path to building a profound connection with customers isn't about playing games of chance.

It's about gathering small, valuable insights from customers over time, like pieces of a puzzle that reveal who they are, what they care about, and how you can help them. It's about crafting a mature, high-quality data set, not through luck, but through genuine and transparent consent.

Simply put, progressive consent is about choice and respect. It's the art of allowing customers to control how their data is collected and used, gradually. We understand that privacy is a deeply personal adventure, not one-size-fits-all. That’s why progressive consent is a cornerstone of the One Creation platform.