Our Case Studies
Ethical Hyper-Personalization at the Point of Checkout
How banks and merchants increase cross product revenue offering a preferred payment experience
Organizations such as banks and merchants all want to provide their customers with better and more efficient services. First-party customer data plays a critical role in understanding consumer behaviors and habits. However, this information is difficult to obtain due to low levels of trust and loyalty and an increase in consumer sensitivity when it comes to data privacy. 49% of consumers are frustrated when they receive irrelevant content or offers. 69% of consumers who shop at one brand are not loyal and would expect a value exchange to remain so. With more data owners disabling tracking and sharing, organizations suffer significant revenue loss.
A visionary bank and their merchant network partners, including supermarkets and beauty brands, are connected through the One Creation Zero-Party Engagement platform providing consumers with a hyper-personalized checkout experience:
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Consumers are offered a preferred payment option at a health and beauty retailer for beauty products and services catered to them if they consent to sharing their skin complexion data.
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By choosing this option consumers receive a uniquely customized beauty experience, and the brand receives valuable insights securely in real-time within a trusted environment.
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As consumers receive more value-added services and share more data, companies gain greater insights to offer better rewards, leading to increased customer loyalty, satisfaction, and revenue. This creates a positive feedback loop that results in a sticky and trusting customer base.
Benefits
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Marketing ROI: Higher and more sustainable relationship with customer will lead to 2X revenue.
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Zero-Party Data: Higher quality of contextual data will lead to more personalized goods and services.
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Consents and Preferences: Increased consent rates on new product offerings. One merchant increased the engagement rate from 0.1% to 90%.
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Trust: Brand gains much needed trust – showing that you care about your customer’s privacy.
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Strategy: Ability to incentivize customer behavior in a trusted manner.
Ethical Hyper-Personalization through IoT Wearables
How partner companies boost revenue with One Creation in a healthy ecosystem
Organizations such as banks, insurance companies, and merchants all want to provide their customers with better and more efficient services. First-party customer data plays a critical role in understanding consumer behaviors and habits. However, this information is difficult to obtain due to low levels of trust and loyalty and an increase in consumer sensitivity when it comes to data privacy. 49% of consumers are frustrated when they receive irrelevant content or offers. 69% of consumers who shop at one brand are not loyal and would expect a value exchange to remain so. With more data owners disabling tracking and sharing, organizations suffer significant revenue loss.
Several visionary companies partner together, connecting through One Creation’s Zero-Party Engagement platform to provide consumers with hyper-personalized experiences to manage a healthier lifestyle:
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Consumers are offered nutritional recommendations on their wearable app if they consent to sharing their fitness goals.
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The wearable app sends nutritional information to the consumer's connected appliances, which personalizes cooking recipes.
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The appliances communicate the required ingredients with the grocer, who applies free delivery services and triggers payment with the bank.
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As consumers receive more value-added services and share more data, companies gain greater insights to offer better rewards, leading to increased customer loyalty, satisfaction, and revenue. This uniquely customized experience creates a positive feedback loop that results in a sticky and trusting customer base.
Benefits
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Marketing ROI: Higher and more sustainable relationship with customer will lead to 2X revenue.
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Zero-Party Data: Higher quality of contextual data will lead to more personalized goods and services.
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Consents and Preferences: Increased consent rates on new product offerings.
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Trust: Brand gains much needed trust – showing that you care about your customer’s privacy.
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Strategy: Ability to incentivize customer behavior in a trusted manner
Streamlining Property Management with Secure IoT Data Sharing
How a multinational appliance company eases property management challenges with smart data sharing
The $17 billion property management industry faces numerous challenges, including daily workloads, staff inefficiencies, manual inventory management, as well as others. A multinational appliances company built a real-time dashboard that benefits property managers by collecting data from smart appliance IoT sensors and analyzing them. However, data sensitivity and privacy issues make it difficult to share this data with all interested partners.
By integrating with One Creation's Zero-Party Engagement platform, the appliance company can provide an added value service that allows property managers to consent and curate datasets from the sensor data and create dynamic sharing rules for the midstream distributors and other outside maintenance ecosystem partners.
Benefits
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Property managers receive real time responses from all ecosystem participants to foresee and resolve potential faults, leading to more manageable and efficient workloads.
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Distributors can quickly provide new appliances and services to property managers as they gain insights on the status of appliances and when warranties will expire.
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The appliance company gains product usage information enabling them to produce better products and services.
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By sharing data insights in real-time, all parties in the ecosystem benefit by providing better products and services to each other creating a positive feedback loop and increasing revenue for all parties involved.
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Smart appliance data sharing has the potential to revolutionize the property management industry and produce better outcomes for all stakeholders.
Ethical and Secure Data Sharing During Clinical Trials
How a diagnostic company puts patients at the center of data privacy for better drug discovery
Drug discovery is a multi-year process costing an average of $2.5 billion over an average period of ten years. Pharmaceutical companies perform high frequency genetic sequencing to identify cures. To conduct such analysis, organizations need to collect highly sensitive samples from patients with their consent as well as additional voluntary data that is not part of the clinical trial. Consumer confidence and trust is at a high stake as the organization attempts to monetize sensitive data.
A top global precision medical company puts its patients at the center of data privacy utilizing One Creation's Zero-Party Engagement platform to provide a trusted, transparent, and secure environment where patients can share their medical data in real-time during clinical trials.
Benefits
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The company initially was a COVID testing company and now can offer a unique mechanism to expand its products and services to offer a hyper-personalized experience in the most secure and trusted environment. The company is now able to partner with pharmaceutical companies to collaborate with the patient in the driver seat.
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The company has a centralized way to view all patient consents and data sharing in one location. This provides a secure and auditable mechanism to control their data monetization strategy while staying proactively compliant with privacy regulations by having data fully protected.
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Both the company and patients gain transparency over how the company is using and protecting the data, as well as what data is being used, increasing confidence in data protection and trust.
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R&D teams are performing analysis on the virtually consolidated data without "seeing" sensitive patient information.
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Patients benefit from drug development because of their participation in the trusted program while receiving a value exchange that is useable or donatable.
