Personalize Experiences with Zero-Party Data Collection: The Future of Customer-Centric Marketing
In today’s marketing world, two trends are reshaping the way brands connect with consumers: AI and personalization. Personalization is...
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Dive into a rich tapestry of thoughtfully crafted articles, where we share our knowledge on a myriad of topics, including permission-based marketing, customer data enrichment, and zero party data collection. We invite you to explore, learn, and engage with the future of customer relationships and privacy permissions.
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Oct 145 min read
How to Run Personalized Black Friday & Cyber Monday (BFCM) Campaigns While Staying Privacy-Compliant
Black Friday and Cyber Monday are critical for retailers looking to boost sales. Each year, shoppers hit the stores and web in droves in...
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Sep 204 min read
Customer Data Collection: How to Avoid Mass Opt-Outs with User Choice
Customer data collection and tracking isn’t new. It’s prevalent across every website you click on, every store you visit, and every ad...
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Aug 218 min read
How to Incorporate Ethical AI Into Your Business
The discussion of ethics in business is nothing new, but with the advent and increasing adoption of AI, it’s developed an added level of...
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Jul 187 min read
What You Need to Know About Data Privacy Laws in 2024
Nearly every country in the world has privacy laws that inform what data can be used for, how it’s collected, and how much control brands...
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Jun 204 min read
How to Increase Customer LTV for Subscription Brands
Subscriptions are everywhere these days, and with them come easier, more regular access to goods and services. Unfortunately, the ease...
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May 162 min read
New Experience: Introducing One Creation’s Customer Preference Wallet
Collect and store consumer preference data in one place with One Creation’s customer preference wallet! What is a Customer Preference...
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Apr 164 min read
The Future Of Personalization: Incorporating Customer Preference Data Into Your Digital Marketing Strategy
The marketing world is in constant flux, especially with recent announcements from tech giants like Google and Apple that end the era of...
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Mar 133 min read
How to Develop a Customer-Centric Marketing Strategy Amid Higher Privacy Concerns
The standards of privacy are changing, and the marketing landscape is a reflection of those changes. More than 90% of consumers take an...
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Feb 131 min read
New Product Update: Cloud Agnostic Empowerment for Data Enrichment in Both AWS and Azure
We're thrilled to announce a significant milestone! Our data enrichment platform is now cloud-agnostic and empowered to seamlessly run in...
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Nov 27, 20233 min read
The 5 Principles of Trust to Build Stronger Relationships and Increase Customer Loyalty
Trust is the cornerstone of every successful business, regardless of your industry. Every interaction, every transaction, hinges on the...
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Sep 25, 20233 min read
Progressive Consent – Pioneering Ethical AI Personalization
This is not just another article on AI; it delves deep into the realm of brand marketing and the profound challenges of ethically...
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Aug 1, 20232 min read
Introducing Our Innovative Data Consent Solution on AWS Marketplace
Dear Valued Customers and Data Enthusiasts, We are thrilled to announce the launch of our patent pending data consent product, Zero-Party...
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Jul 10, 20233 min read
Put the Cookie Back in the Jar
The Urgency to Establish Meaningful Direct to Consumer Engagement Channels! Brands struggle to gain direct access to customer data due to...
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Jun 5, 20232 min read
Very Soon, Zero-Party Will be the Only Party!
Customer insights and hyper-personalization are the holy grails of brands that are looking to differentiate their new products and...
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Apr 26, 20232 min read
Ethical Hyper Personalization: The Future of Intent-Based Marketing
“Accept all cookies” has become a part of our way of surfing the net for a while now. Countries that have already passed stringent...
194 views
Feb 19, 20232 min read
Ethical Consent - The Move From Legal Compulsion to Ethical Obligation
If you have traveled outside of the USA in the last few years, you most likely felt the effects of GDPR while trying to surf the internet...
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Jan 18, 20232 min read
Why I Said No to An Easy $100
I recently received a very tempting offer. It came from my local PSEG electric utility asked for something that seemed mild in nature -...
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Aug 16, 20221 min read
One Creation is Featured in The Capital Market Fintech Spotlight
The Capital Market Fintech Spotlight is a quarterly report that highlights select emerging fintech companies active in the capital...
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Apr 20, 20221 min read
Creating Trust with Embedded Privacy
One Creation's Founder and CEO was the guest on this week's episode of The Encrypted Economy Podcast. Tune in to hear him discuss how...
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